Netflix: Will Content be Enough? (Spanish version) |
作者姓名:Mary Kelly; Christopher Swann; |
商品類型:Case (Pub Mat) | 商品編號:W28188 |
出版日期:2022/03/31 | 內容長度:16 頁 |
In 2019, Netflix had 167 million subscribers globally and offered thousands of television shows and movies on its streaming application, a growing proportion of which it produced itself. Media giants, who for years had valued the relationship with Netflix because it provided an additional outlet, began to re-evaluate their own (make) versus contract (buy) distribution decision. Leveraging acquisitions, technology investments, and vast content libraries, .....more
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AMC: Who's Calling The Shots? |
作者姓名:Mary Kelly; Christopher Swann; |
商品類型:Case (Pub Mat) | 商品編號:W25811 |
出版日期:2022/02/28 | 內容長度:16 頁 |
In 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth more .....more
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AMC: Who's Calling The Shots? - Teaching Note |
作者姓名:Mary Kelly, Christopher Swann |
| 商品編號:W25812 |
出版日期:2022/02/28 | 內容長度:13 頁 |
Teaching note for product W25811.
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Netflix: Will Content be Enough? - Teaching Note |
作者姓名:Mary Kelly; Christopher Swann; |
商品類型: | 商品編號:8B20M187 |
出版日期:2020/11/02 | 內容長度:11 頁 |
Teaching note for product 9B20M187.
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Netflix: Will Content be Enough? |
作者姓名:Mary Kelly; Christopher Swann; |
商品類型:Case (Pub Mat) | 商品編號:9B20M187 |
出版日期:2020/11/02 | 內容長度:16 頁 |
In 2019, Netflix had 167 million subscribers globally and offered thousands of television shows and movies on its streaming application, a growing proportion of which it produced itself. Media giants, who for years had valued the relationship with Netflix because it provided an additional outlet, began to re-evaluate their own (make) versus contract (buy) distribution decision. Leveraging acquisitions, technology investments, and vast content libraries, .....more
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Disney: Delivering More Content in More Ways |
作者姓名:Mary Kelly; Madeline Kelly; |
商品類型:Case (Pub Mat) | 商品編號:9B19M114 |
出版日期:2019/09/23 | 內容長度:12 頁 |
In mid-2017, faced with declining viewership and the loss of the associated advertising and affiliate fees from the pay-TV bundle, The Walt Disney Company needed to consider alternative ways to reach and engage viewers. One option was to move away from bundles and go direct to the consumer. Another option was to acquire more content and make it accessible across multiple platforms. But would these strategies be enough to stem subscriber losses? How .....more
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Disney: Delivering More Content in More Ways - Teaching Note |
作者姓名:Mary Kelly; Madeline Kelly; |
| 商品編號:8B19M114 |
出版日期:2019/09/23 | 內容長度:12 頁 |
Teaching note for product 9B19M114.
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